TV Is Heroin Crossed With Hypnosis

I haven't owned a TV in almost 20 years. I don't miss it at all.

Note that I didn't say I don't watch TV. I and everyone I know does.

TV is everywhere these days: your phone; the internet; public spaces;  download & watch it on your computer. The only real changes are the increased ease of time shifting (choosing when we watch), placeshifting (where we watch), and largely optional advertising.

Is TV Relaxing?

Yes, but not in the way you'd expect.

Robert Kubey and Mihaly Csikszentmihalyi did a study which appeared in Scientific American in 2002[1]. Participants carried a beeper which beeped several times a day and when it did, they wrote down what they were doing and how they were feeling.

When beeped while watching TV, people recorded feeling relaxed and passive. What was surprising was that the relaxation ended as soon as the TV was switched off, but the feelings of passivity and lowered alertness continued.

Additionally, the participants had more trouble concentrating after viewing than before, and EEG studies showed less mental stimulation (identified by increased alpha brain wave production) while watching TV. Neither occurrences happened as a result of plain old reading.

In other words, we associate "watching TV" with "being relaxed" (so we do relax), but after we finish watching we can't concentrate, feel sluggish, and become as stressed (or more so) than before.

Despite all this, of course, we keep on watching.

pic by claudia-ann

IS TV ADDICTIVE?

Substance dependence is defined (very roughly, it's a big subject) as: spending a lot of time using the substance; tendency to increase the dose (using more than you planned); a psychological or physical dependence on the effects of the substance; a desire to continue using the substance for the sense of improved well-being it creates; giving up social, family or work activities to use it; experiencing withdrawal symptoms when you stop using it.[1]

Not all addictions are chemical, of course. Any behavior that leads to a pleasurable experience will be repeated, especially if that behavior requires little effort. The psychological term for this is  "positive reinforcement."

Two experiments were conducted[2] where people were asked to stop watching television. In the first, South African families agreed to switch off for a month. The poorest family gave up after a week, others suffered from depression, saying they "felt like they had lost a friend." In the second, 182 West Germans agreed to avoid TV for a year (with the added bonus of payment). None lasted more than six months, and all of the participants showed increased anxiety, frustration and depression. Yes, the exact symptoms of heroin withdrawal.

from Requiem for a Dream

HEROIN? WTF?

In order to understand television addiction, it's important to note what is happening inside our brains.

When you watch TV, brain activity switches from the left to the right hemisphere. How much? Research by Professor Herbert Krugman[3] showed that the right hemisphere becomes twice as active as the left, an extreme neurological anomaly.

The crossover from left to right releases a surge of endorphins, which include beta-endorphins (pain numbing) and enkephalins. Endorphins are structurally identical to opium and its derivatives (morphine, codeine, heroin, etc.). Activities that release endorphins (also called opioid peptides) are usually habit-forming. External opiates act on the same receptor sites (opioid receptors) as endorphins, so there is little difference between the two.

Just like any addiction, people regularly overestimate their control over television watching. When people estimate how much TV they watch, their guesses are usually far lower than the reality.

HYPNOSIS? WTF?

There are further implications of the left-to-right hemisphere blood flow effect.

Further research by Krugman revealed that our brain’s left hemisphere, which processes information logically and analytically, tunes out while we are watching television. The left hemisphere is the critical region for organizing, analyzing, and judging incoming data[4]. This tuning-out allows the right hemisphere of our brain, which processes information emotionally and uncritically, to function unimpeded.

In other words, we switch off our critical thinking abilities and just absorb anything thrown at us. We watch emotionally, not intelligently.

Further to this, psychophysiologist Thomas Mulholland found that after just 30 seconds of watching television the brain begins to produce alpha waves, which indicates torpid (almost comatose) rates of activity. Alpha brain waves are associated with unfocused, overly receptive states of consciousness (as with the left-to-right hemisphere shift). High frequency alpha waves do not normally occur when the eyes are open. In fact, Mulholland’s research implies that watching television is neurologically analogous to staring at a blank wall.[6]

Production of alpha waves and the subsequent receptive state are also the goal of hypnotists. They're both present during the "light hypnotic" state used by hypno-therapists for suggestion therapy.

Of course, when this research came out the advertising industry jumped all over it. Marketers began designing commercials that were utterly irrational (since that part of the brain is switched off) but intended to implant moods that the consumer will then associate with a given product. Endorsements from athletes and celebrities are great for this.

pic by photo extremist

TV ISN'T REAL (BUT WE DON'T KNOW THAT)

Some other interesting things happen in the brain while we're watching television.

The higher brain regions (the midbrain/neo-cortex, ie "cognitive parts") are shut down, and most activity shifts to the lower brain regions (the limbic system, our "reptilian brain"). Our limbic system controls our very basic "fight or flight" response.

Researcher Jacob Jacoby found that, out of 2,700 people he tested, 90% misunderstood what they had watched on television only minutes before.[5] That's what happens when our higher brain functions are switched off.

Furthermore, the limbic system can't tell the difference between something we're watching, and reality. Anything we see in front of us is real to our vestigial reptile brain. Identifying the difference between reality and fiction is a job performed by the neo-cortex (which is off, remember).

What it all means is this: With our neo-cortex out of the picture, our limbic system then reacts to TV as if it were real, and releases the appropriate fight/flight  hormones (with the concurrent stresses that places on the body). Add to that, longitudinal studies have shown that extended lower brain activity leads to higher brain atrophy. The more TV we watch, the poorer our cognitive brain functions.

In other words, too much TV makes us stupider and more emotionally reactive, more animalistic.

TV IS worse than you think

In summary: It's highly addictive, makes us docile (without actually relaxing us), stresses us as if we experience everything we see, makes it harder for us to concentrate and over time really does make us stupider.

I'm sure this is all of little surprise.

Will it stop me watching? Probably not (see also: opiate addict).

However, I sure as hell am going to be a lot more discriminatory in what I choose to watch. While I'm watching TV, my brain is passively absorbing 1800 pictures a minute (ie, 40,000 pictures in a half hour show, along with all the emotion). I like my brain, thank you, and would prefer more of a say over what's inside it.

As a starting point, I'm going to stop watching visual media (except in social situations — don't need to become a pariah) for at least a month. It should be an interesting mini-experiment.


references

[1] Kubey, R. & Csikszentmihalyi, M. 'Television addiction is no mere metaphor', Scientific American, February 2002 [abstract] [pdf]
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[2] "Millions Addicted To The Box" Eastern Province Herald, South Africa. 23 Oct 1975. [no online doc available]
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[3] Krugman, Herbert E. ‘Brain Wave Measures of Media Involvement’, Journal of Advertising Research, 1971; 11.1, 3–9 [pdf] [online doc]
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[4] Gazzaniga, M.S. 'The Split Brain Revisited', Scientific American, special edition, July 1998; 12 (1) 27–31 [pdf]
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[5] Jacoby, Jacob & Hoyer, Wayne D. `Viewer Miscomprehension of Televised Communication: Selected Findings', Advertising & Society Review — Volume 1, Issue 1, 2000 [abstract] [online doc]
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[6] T.Mulholland. The concept of attention and the electroencephalographic alpha rhythm. In Attention in Neurophysiology, eds C. Evans and T.Mulholland. London, Butterworths, 1969, 100–127. [no online doc available]
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related

  • http://www.facebook.com/jack.machiela Jack Machiela

    When I got rid of my TV 12 years ago, I couldn't believe how much spare time I suddenly had, and how many more projects I was suddenly finishing. The kids' school results went up markedly (although that seems to have gone back to normal again).

    I still have no TV (actually, not quite true — I have one but it's plugged in to the computer and not into the cable or antenna). We watch actively now — not passively. We still watch TV shows, via DVD, but now we watch an episode as a family, and talk about it for days afterwards. How many shows can you remember watching during a passive session 6 months ago? Hell, even last night?

    So now, one evening per week is currently Doctor Who Night, one evening is Documentary Night (David Attenborough is a big favourite), Friday evenings are Classic Movie Nights (at least 35 years old), etc. After our "alloted" programmes for the evening, we drift off and go back to our other activities.

    Oh, and Sunday evening is (non-computer) Games Night. Carcassone, Rummycub, that sort of thing.

    I can't help noticing that nobody in this household misses the TV.

  • http://sidawson.org Si Dawson

    *nod* I hear yah. One of the links above points out that the average American spends 35 hrs a week watching TV. That's enough to have a whole other fulltime job. Quite something.

    I know I've spent WAY too much of my life watching TV, Movies etc. Time to change all that.

    Nice to have a designated (and social) structure to it all. Definitely a controlled environment. Huge step in the right direction.

  • http://twitter.com/ferrouswheel Joel Pitt

    I've started owning TVs in the last couple of years (before that I didn't) but rarely watch anything but news on real TV, TV shows I watch from downloaded media or DVDs.

    Your article Si is very interesting as I do often feel sluggish and addicted to whatever show I'm watching (which is often an intentional plan by the writers and producers, stopping episodes on cliff hangers so you need to find out what happens next). I try to limit it now to when I'm eating dinner or I'm just too tired to read.

    I find the effect is worse the more episodes I watch in a row, so I try to stick with one episode regardless of what I feel like at the end of that episode.

  • http://sidawson.org Si Dawson

    These days I find TV news too banal & slow moving (not to mention ridiculously biased/fear-mongering etc) — but then, that's after spending far too much time speed reading news online, so that's probably my personal bias showing there.

    I totally hear you re cliffhangers. There's some shows I refuse to watch mid-season because the cliffhangers are so powerful — drives me mad having to wait a week. I guess that's the power of strong writing.

    Ultimately I think the important thing is just more awareness — understand (as much as possible) the effects of whatever it is you're doing. From there you can make informed decisions.

    I don't see myself stopping watching TV altogether (depending on how the next month goes), but choosing to watch with full knowledge is always better.

    Interesting observation about multiple episodes. I hadn't noticed that (too dumbed down after the first one, maybe). I'll have to watch out for that. Thank you for the tip!

  • http://www.facebook.com/profile.php?id=1166912236 Sara Sawyer

    I probably watch two movies a month and no tv for the last ten years. But anytime I am in a sports bar, or anywhere TV is on, it envelopes me, I shut down and just watch, even if the sound is off. It is an addiction that never goes away, even when you stop.

    Before I stopped, I easily watched 7 hours a day–maybe more.

  • http://taxidermyworms.blogspot.com/ TaxidermyWorms

    It's always baffled me why they even bothered to make audio subliminal messaging illegal when the visual messaging we get from TV is so much more effective and doesn't even require camouflaging due to all of the reasons you covered in this excellent post! TV totally and completely bypasses the conscious mind and goes right to our subconscious… it really is a weapon of mass distraction.

  • http://sidawson.org Si Dawson

    *nod* yep, what you describe has been scientifically noted too. It was mentioned in one of the articles I listed (I forget which one, sorry).

    Something about the combination of edits (how video is cut from one scene to another, slides, fades, dissolves etc), along with constantly changing colours, shapes etc — none of which are the kind of thing we experience in our regular lives, unless we're in danger — eg fast moving taxi heading straight for us. It basically triggers that fight/flight awareness part of our brain that says "Pay attention, or die!"

    So yes, we really can't tear our attention away, not without serious effort.

    The more I learn (& I suspect all the above is merely scratching the surface), the more I think "Wow, hell no!!"

  • http://sidawson.org Si Dawson

    Yep, that it is, that it is.

    I guess their reasoning is — as bad as it is now, imagine how much worse it would be if they threw subliminal advertising into the mix?

    As it is, the cuts in a lot of modern stuff are so ridiculously fast anyway (seen The Bourne Ultimatum? Average shot length for the entire movie? 2 seconds) that they must, just MUST be pushing right up against those subliminal speeds.

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  • http://www.facebook.com/AbaddonSpanks Patrick Joseph Michalek

    I pulled the cable out of the wall and used it to tie up my ID. 0)

  • http://sidawson.org/ Si Dawson

    ha ha. Excellent :)